Weekly Wrap – 31st October 2013


0:48 – Examples of effective road safety campaigns

1:27 – Lessons from successful road campaigns in prevention of fraud / corruption


Hi I am Tom McLeod, Managing Consultant of McLeod Governance.

This is what I would be thinking about this week.

A couple of days ago I saw this photo on Twitter.  Apparently it is from New York in the mid 1950s and it is part of a road safety campaign.

It got me thinking about the messages used in road safety campaigns and the lessons that we can take from them in improving the environments that we work in in our organisations.

I want to give you two other examples before I get onto my thoughts.

The first one is this one here now.

It is the Victorian “if you drink, then driven you’re a bloody idiot” approach.  A very serious message to try and reduce the road toll.

The other one is the New South Wales approach – so both of these are from Australia.

The second one is a more whimsical approach which seeks to appeal or offend those that think it is appropriate or courageous to be stupid on our roads.

Now the purpose of today’s Weekly Wrap is to look at the lessons that we can take from these messages in the prevention of things such as fraud within our organisation.

In my whole career I have never seen a poster or promotional activity within an organisation around fraud that really seeks to address the underlying issues in the way that those campaigns do around road safety.

Now one could argue that road safety is of critical and life threatening importance.

My argument would be is so is the prevention of corruption within an organisation.

Now before you throw something at the computer I would suggest that you think about this.

Corruption does lead to deaths where people take kickbacks that lead to building collapses like what happened recently in Bangladesh.

On a less severe side of things, corruption actually kills the culture of an organisation.

I would love to see posters in our foyers saying “Corruption Kills.”

I would love to see posters in our foyers that say something other than “If You See Something Say Something”.

Just by putting up the whistleblower hotline will not stop fraud.

You have to seek out the emotional attachment that will make people change their behaviours in the same way that the three examples that I showed at the start of this week’s Weekly Wrap did for road safety.

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